How to Build a Personal Brand from Scratch

ByPritam Bisht

Introduction:

You are your brand.
In today’s world, building a personal brand helps you connect, grow, and stand out—whether you’re an entrepreneur, a content creator, or someone with a positive mission.

1. Discover Your Personal Brand Identity

Start by asking: Who am I helping? What do I believe in?

Brand Basics:

  • Your story: What makes you you?
  • Your values: Positivity? Consistency? Creativity?
  • Your mission: What problem are you solving?

Tip: Think in 3 words (e.g., Calm. Real. Motivated.)

2. Create a Consistent Look and Feel

Your vibe should match across your platforms.

Elements to define:

  • Color palette (2-3 main colors)
  • Fonts and style (bold, playful, minimalist?)
  • Profile photos and cover images
  • Bio tagline (e.g., “Helping you grow through mindset + action”)

3. Show Up With Content

People connect through content—so share with authenticity.

Content formats:

  • Blog posts
  • Instagram reels or carousels
  • YouTube or TikTok
  • Email newsletters
  • Courses or eBooks

Tips:

  • Educate, entertain, or inspire
  • Post 2–3 times per week
  • Use internal links to related blog topics

4. Build Your Online Presence

Where to be:

  • Website (like [HowToPositive.com])
  • Instagram or LinkedIn
  • YouTube or podcast
  • Email list (super important for long-term value)

Use tools:

  • Canva for design
  • Linktree or Beacons for links
  • ConvertKit or Mailchimp for email

5. Stay True and Stay Present

People follow people, not logos.
Be open, kind, and positive. Share the journey, not just the highlights.

Growth reminders:

  • It’s okay to start small
  • Consistency > perfection
  • Your energy builds trust

Conclusion:

Your personal brand is your light in the world.
Shine with intention, speak with clarity, and grow with heart.
The more you you become, the more you’ll connect with those meant to find you.